Tommy Hilfiger store open at Westfield Parramatta

The largest Tommy Hilfiger retail concept store in Sydney has opened its doors at Westfield Parramatta.

The recent opening marks the fashion brand’s 10th full price store in Australia.

To coincide with the opening, the store partnered with MTV for an in-store music event where fans enjoyed a live set from DJ Tigerlily, and the opportunity to meet Instagram sensation Pia Muehlenbeck.

Spanning over 145 square meters, the Parramatta store design reflects the Tommy Hilfiger global retail concept, which fuses the brand’s heritage with clean, modern finishes and a bright, airy aesthetic.

The interior takes cue from the nautical lifestyle, one of Tommy Hilfiger’s longstanding sources of inspiration. Furnishings are rendered in polished stainless steel, walnut wood, and high-gloss white wood, with accents in the brand’s signature red, white and blue color palette.

The store showcases the spring 2017 Tommy Hilfiger collections, including men’s and women’s sportswear and accessories. The spring collection celebrates 1960s love and liberation with a modern day twist. The signature look is about joy and free-spirited optimism with washed denim patchworks, sun-washed palettes and utilitarian details inspired by southern Californian beaches.

Tommy Hilfiger is located on level three of Westfield Parramatta, next to Zara.