Telstra Olympics ad campaign was 'ambush marketing', court hears

By Michaela Whitbourn
Updated February 27 2017 - 1:14pm, first published 12:53pm
A screenshot of the Telstra ad.
A screenshot of the Telstra ad.
A screenshot of one of the Telstra ads.
A screenshot of one of the Telstra ads.

Telstra engaged in "ambush marketing" by associating itself with the Olympics brand in its 'Go to Rio' advertising campaign without paying for the valuable rights, the Full Federal Court has been told.

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