JUST days after its sale to German magazine publisher Bauer, ACP Magazines has launched a new title, Women's Fitness. A $2 million promotional campaign around the new magazine will include television, out-of-home, online, social media, experiential, radio and gyms. The launch issue goes on sale on Monday, with a website and mobile apps.
Nine Entertainment this week announced it was selling ACP to the privately owned Bauer Media Group. The deal was reportedly worth more than $500 million and will see well-known titles such as the Australian Women's Weekly, Woman's Day and TV Week become foreign owned.