Parramatta Council has launched its new brand at Parramatta Town Hall today.
Parramatta lord mayor Lorraine Wearne, said that the brand Parramatta: Future Generation, was developed to explain Parramatta’s story and articulate how the city will drive and sustain the economic, social, residential and educational needs of greater Sydney.
“Parramatta: Future Generation is about promoting this role, getting our messages out to ensure our local communities understand that they’re part of something special and that the wider Sydney audience recognise what we have on offer,” Cr Wearne said.
“It will help us capitalise on our growth and potential, make the most of our story, and that of our people, and continue to prove that we can make it happen.
“Our brand, like our people, is bright, bold and confident. It symbolises our positive outlook and energetic approach to making Parramatta a better place.”
Cr Wearne said that the identity was a way to capture, visually and through its messaging, much of the City-building work that had already commenced in Parramatta.
“We’re putting the infrastructure in place. Through our Western Sydney Light Rail plan and other transport initiatives we aim to improve connectivity and efficiency across the wider region,” Cr Wearne said.
“We’re getting the development and jobs. Parramatta Square, one of the biggest urban redevelopments in Australia, is underway and combined with our jobs campaign, Parramatta 10,000, will deliver more employment and training opportunities for Western Sydney than ever before.
“We’re creating a more liveable City. Through our events program and initiatives such as Design Parramatta, a program that will redefine many of our public spaces throughout our CBD, and river foreshore, we’re delivering a City that will attract investment and visitors.”
“Parramatta: Future Generation, brings together all of these elements to present a strong identity that captures and reinforces the City’s varied and important role in the broader Sydney picture.”