Pyne splashes half a million dollars on focus groups for ads no one is buying

By Latika Bourke
Updated December 28 2014 - 12:13pm, first published 11:48am
"Inappropriate and unacceptable": Over half a million dollars of taxpayer funds have been spent on a series of ads focusing on the government's proposed Higher Education reform. Photo: Alex Ellinghausen
"Inappropriate and unacceptable": Over half a million dollars of taxpayer funds have been spent on a series of ads focusing on the government's proposed Higher Education reform. Photo: Alex Ellinghausen

More than half a million dollars is being splurged on focus groups to help spruik uncapping university fees despite polling showing nearly three-quarters of people have never seen the taxpayer-funded ads the "market research" is helping design.

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