Gone are the days when we associate wallpaper with our grandparents' outdated prints.
Since the 1950s, wallpaper has changed in every single aspect including design, colour and functionality.
Director at Eurowalls, Jarek Jasinski, said wallpaper had developed over time to be more durable and practical — and certainly more beautiful.
"Wallpapers are becoming more colourfast and washable as well as scratch, tear, impact, chemical and fire resistant," Mr Jasinski said.
"Cosmetically, wallpaper has changed in many ways too, to keep up with changes in styles and demands. Designs are also becoming more adventurous, with new ranges being released frequently."
Wallpaper fell out of popularity during the 1990s when faux-painting techniques became the preferred choice.
Today, wallpaper designs are inspired from basic images to haute couture.
Mr Jasinski said many people were switching back to wallpaper to claim that wow factor in their home.
"In the past few years, people have begun to notice the effects that can be achieved with wallpaper and that these really bring a wow factor, with a finish that cannot be attained with paint," he said.
"Designs are becoming more adventurous, with something for everyone, from earthy, African-inspired designs to crazy retro colours. There's also a resurgence in old-fashioned designs for the vintage-lover. With wallpaper there is something for everyone."
Another benefit of wallpaper is that it is often a cheaper alternative to masking a wall's imperfections.
"Wallpaper is a cheaper alternative to paint in the long run," Mr Jasinski said.
"And it can look great on your walls for at least seven years, or in some cases even longer.
"Certain wallpapers are scrubbable and washable and very easy to maintain.
"I would describe wallpaper as a bit of an affordable luxury item."
Taking the next step in wallpaper design is Amanda Newton, owner and creator of online store Jimmy Cricket.
Miss Newton distributes a range of digitally created wallpaper — a trend Miss Newton recommends homeowners should watch.
"We are currently distributing the Studio Ditte range which is created by a design house in the Netherlands. These wallpapers are unlike any others that I have seen," Miss Newton said.
"They are created by photographing objects such as birdhouses, cars, robots, plates, scrap wood and then composed into a pattern which becomes the wallpaper.
"This design method is very innovative as, traditionally, wallpapers were created with block colours and limited detail."
Jimmy Cricket also sells a range of wall stickers.