Why you can’t run identical ads on desktop and mobile

By Jeremy Crooks
Updated August 13 2014 - 5:08pm, first published July 31 2014 - 6:41am

The mobile advertising market continues to grow at a rapid rate. According to the Interactive Advertising Bureau (IAB), mobile advertising in Australia alone was worth $100 million in 2013 and isn’t expected to slow down anytime soon. While offering the best existing features of the Internet, mobile advertising also introduces new value to advertisers in the way of portability, location-based technology, and the potential for targeted, relevant and local advertisements.

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