Next week is Bear Cottage's Superhero Week, July 21-27, and husband and wife duo Kym and Tim Parmenter have jumped on board to do their bit.
They call themselves the "Parmy Army" and for the last couple of years the Parmenters have been on a mission to help others.
We're blessed with two healthy sons and an uncomplicated life and we see this as an opportunity for us to pay it forward..Kym Parmenter.
The idea to raise money for Bear Cottage follows the death of their friend's son Samuel Morris last year from a brain injury he incurred as an infant.
Samuel and his family were heavily supported by Bear Cottage during and after his death, and the Parmenters saw the charity's Superhero Week as the perfect opportunity to do their bit.
"We're blessed with two healthy sons and an uncomplicated life and we see this as an opportunity for us to pay it forward," Mrs Parmenter said.
"A lot of people jump on board fund-raisers when tragedy strikes, like a bushfire, but this is an opportunity for us to do something, because we can."
During the week Kym and Tim have been set challenges to complete; firstly Kym has been challenged to dress like a superhero all week.
Dressing as Supergirl and Catwoman each day, Kym will carry out everyday duties from work as a bartender at the Brewhouse Marayong, to school drop-offs, shopping, weekly sport and work as a dance teacher.
She will have a collection tin attached to her belt at all times for fund-raising and the mission of their challenge written on her cape to help raise awareness.
Tim's employer has supported the cause and is allowing Tim to run a Superhero Week and family fun day within his venue at the Greystanes Hotel.
Staff will be actively involved by dressing up as superheroes within the venue, donating their tips as well as some in-house raffles.
On the Saturday they will be hosting a Superhero family fun day and free children's disco.
Children can come to the venue dressed as their favourite characters and they will be able to take part in some fun activities on the day.
With displays by NSW Fire and Rescue and a visit by the friendly local police there should be lots to do. They are even hoping to have visits from some characters such as Batman, Spiderman, Captain America and the Incredibles amongst others, including Bear Cottage's very own mascot, Bandage Bear.
The Parmenters have organised more fund-raising events later in the year including a trivia night on November 8 and entry into the Tough Mudder and True Grit endurance race.
■ For more on the Parmy Army, or to donate, visit the Facebook page, Parmy Army, or their website, parmyarmy.com.