A children's book featuring Eels captain Tim Mannah and starring mascots from Holroyd and Parramatta was launched at Pirtek Stadium on Sunday.
The first copies of Poppy and Redsee Love to Read and Play were handed out during the Eels versus Knights game.
The book, the product of a collaboration between librarians from Holroyd and Parramatta councils, forms part of the Paint the Town REaD campaign and encourages child literacy as well as healthy living.
"From birth, if you're reading to a child, it stimulates the brain," said Merrylands librarian Brooke Capovilla.
"It creates conversations, their language grows and it will improve their reading later in life."
Mrs Capovilla said the story explored how to keep active in the area by placing Poppy and Redsee, who are best friends, at landmarks around the region, including yoga at Parramatta Park.
"We've got them playing basketball at Wenty youth centre, riding bikes along the Parramatta River and sitting in Holroyd gardens having a picnic," she said. The book will soon be available at libraries in both council areas and on Holroyd council's website.