The Parramatta Eels' new chief executive, Scott Seward, will focus on finding stability and on-field success for the embattled club.
"We have a responsibility to our members and fans to deliver long term sustainable success, stability and a club that they can be proud of in the community. That is my focus," Seward said.
Seward — the club's fourth CEO in three years — will officially begin in his new role on Wednesday following 11 months as general manager of membership and consumer business.
During Seward's time in his previous role, Eels membership grew by 49.5% in 2012 to a record 17,205 — the largest increase in the NRL.
"There is so much upside to this club and the rise in membership is just one aspect of that," Seward said.
"There are some great people at this club doing some great things and our mandate from the board is to now turn that into on field success," he said.
Eels chairman Steve Sharp said Seward — who has also worked with the Canterbury Bulldogs and the AFL's Western Bulldogs — had the right experience for the job.
"Scott is an excellent operator and we have seen that first hand during his time with our club over the last year," Sharp said.
"We have a lot of confidence that his experience and fresh approach is exactly what this great club needs to take us into the future.”