Boasting 4 million Twitter followers and with 75 screen epics to his name, Shahrukh Khan is the king of Bollywood and widely regarded as the world's biggest movie star.
So it was with some triumph that NSW Premier Barry O'Farrell announced his government had secured Khan as the headline act for annual Indian cultural festival Parramasala in October.
At a media event in July, Mr O'Farrell said Khan, who will perform at Allphones Arena as part of a Bollywood spectacular, Temptation Reloaded, ''will attract enormous interest … across this country and within this region''.
As it turns out, he was right, but not entirely in the way he would have hoped.
While news of Khan's arrival has delighted many, aspects have caused alarm within the Indian-Australian community over the show's links with India's largest corruption scandal and a rap star whose lyrics have come under scrutiny following a notorious gang rape. There are also noses out of joint over suggestions the NSW government is spending between $500,000 and $1 million to secure Khan for the event.
Central to the concerns are the event's production company, Cineyug, whose founder Karim Morani, is facing criminal charges over a scandal involving allocation of valuable second generation telecommunications spectrum said to have cost the Indian government $US40 billion ($43 billion).
As part of the so-called ''2G scam'' Mr Morani, is alleged to have conspired to funnel a $US40 million bribe, via Cineyug, to a television company owned by the family of an Indian politician.
Morani has pleaded not guilty but spent time in Delhi's Tihar jail in 2011 before being released on bail.
As if that wasn't bad enough, there is also the issue of the appearance of a controversial Punjabi rapper, Yo Yo Honey Singh, on the Temptation Reloaded bill.
Last December Singh was drawn into the international storm surrounding the gang rape and subsequent death of a 23-year-old student in Delhi due to his association with a song entitled Main Hoon Balatkari, or ''I am a rapist''.
The artist has denied performing or writing the song, but the furore led to accusations his lyrics encourage violence against women, forcing the cancellation of a New Year's Eve concert and more protests against a concert in Canada last month.
Vice-president of the Council of Indian Australians, Praful Desai, said the link to Cineyug and Mr Morani was ''definitely a concern''.
''The 2G scam is a large scandal in India,'' he said. ''For the government to be giving $1 million to the parties involved means the government is not spending the money wisely.''
Mr Desai said he was amazed the government could find the money when it was not funding ''genuine'' community events.
''We feel Shahrukh Khan is great, but a lot of the community grants have gone to that rather than organisations like us who are genuinely trying to help with issues like domestic violence and genuine multicultural events,'' Mr Desai said.
Amarinder Bajwa, chairman for events with the United India Association, said the show would ''promote trade and tourism and build bridges'' between India and Australia. But he questioned Honey Singh's role. ''He shouldn't be part and parcel of this whole event. There's been no consultation with the local community organisations on this.''
Mr Bajwa also queried the cost of tickets - $99-$650 - which he believed are ''way too high''.
''If this is a community event ticket prices should be low so many community members can come,'' he said. ''If all the profits are going to the company and the [up to $1 million] grant is going to the company, that's inappropriate''.
A spokesman for Destination NSW, which oversees Parramasala, said the amount of money being paid to organisers was commercial-in-confidence.
The spokesman said Honey Singh's song catalogue ''will be reviewed by United Artists in accordance with the required standards''.
On the issue of ticket prices the spokesman said most of the Parramasala events are free or ''very modestly priced''.
''Due to the grand arena nature of this show, and the legendary status of SRK, ticket prices are more in line with those of a major artist rock concert,'' he said.