THIEVES in Merrylands beware: Big Brother is watching you.
The managers of a Merrylands shoe store have taken an unusual step to discourage shoplifting by displaying security camera pictures of suspected thieves.
The tactic is loosely designed to mimic the Health Department's "name and shame" approach that publishes names of restaurants online for failing to meet food safety regulations.
Store management confirmed a collection of pictures have been placed in the shop's front window to deter potential thieves.
A spokeswoman for the business declined to comment on the public security measure which has been in effect since 2012.
Detective Inspector Gary James, the Merrylands command crime manager, was cautious. "The shop is entitled to run their business however they like," Detective Inspector James said.
"However in saying that, police can sometimes find the public images of the offenders a hinderance in positively identifying suspects."
Neighbouring business owner Qilidan Chen said he approved of the tactic if it helped reduce crime in Merrylands.
"At my store I have low crime but some things [are still] taken," he said.
Customers Sam and Sarah Ali were also intrigued by the security camera images and said the strategy could work at other stores on Merrylands Road.