DURING the hot Aussie summer it can be hard to beat the heat.
The Sunny Jim portable sun shade is an easy and convenient way to stay out of the summer sun.
Creators of the Sunny Jim, Emma Hancock and James Fisher were inspired by their love of warmer weather.
"We absolutely love the Aussie summer and spending time outdoors, especially spending long days at the beach with our family and friends," Ms Hancock and Mr Fisher said.
"We are also very conscious of the harmful effects of UV exposure and importance of proper sun protection."
With SPF 50+ the Sunny Jim sunshade produces enough shade to protect the whole family.
"The idea for Sunny Jim came about while sitting beach side on holiday and we struggled to find any practical and sun smart shelters so decided to take it upon ourselves to make our own," Ms Hancock and Mr Fisher said.
"It looks great, it's light weight, is well fixed to the ground so it wont blow away, easy to set-up and comes with a carry bag large enough to fit Sunny Jim and all your other goodies that you might need at the beach or park."
■ Order online at: sunnyjim.com.au