CAMILLA Rountree is no drama queen and she's declared theatre in western Sydney is on the rise.
The producer at Riverside Theatres, Parramatta, reflected on the success of the venue this year and hoped 2013 would be even bigger.
"It's been a fantastic year, we've had a lot of shows sell out and that is encouraging in the current financial climate," she said.
"Attendance is up on previous years and overall you could say more people are choosing to come to Riverside than head into the city.
"I think the demographic of western Sydney is changing and with that come people who want to do something after hours instead of watching TV or going to the club."
Next year a number of productions will come to life on the theatre's stages.
The Wizard of Oz, Mrs Warren's Profession, Hamlet, Hairspray, The Wharf Revue and The Baulkham Hills African Ladies Troupe are just some of the shows that have Rountree excited.
While the producer was reluctant to single out her most anticipated production, she conceded there was one for which she had high hopes.
"It's hard to pick one, but I'm thrilled about RU4ME," she said.
"It's about a woman of a certain age who experiences the world of online dating.
"We did it before and it almost sold out in 24 hours," Ms Rountree said.
Other featured shows next year include Candyland, I'm Your Man and The Floating World.
Rountree said she hoped the theatre could become a "cultural hub" for Parramatta.
"I don't think the people of Parramatta realise just how special it is with what is happening down the road here," she said.
"Live theatre is a lot of fun.
"You can find out about an appalling council scandal or be transformed into Shakespeare's world.
"We just want to keep growing and build our audience."