Fashion trends come and go but the stories behind Caressa Sengstock’s designs will never go out of style.
The 31-year-old’s new fashion label, Caressa, is inspired by Aboriginal dreamtime stories and will be revealed at the launch of her new store of the same name in Epping tonight.
However, while Ms Sengstock’s Spirit Tree collection will be a highlight of the launch, she says she hopes it will be the Aboriginal culture which is subtly woven into her designs that will steal the show.
“My passion is sharing my culture and I want to keep the stories going,” Ms Sengstock says.
“The Spirit Tree collection is inspired by the story of our human form transitioning to spirit form to go to heaven.”
The Toongabbie designer says her label is a means of sharing Aboriginal culture in a completely different medium.
“While Aboriginal culture has been told through fashion before, this is a new and modern way of doing it,” she says.
“If someone comes into my store and likes something I can tell them the story behind it, so they can take not only the garment away but the story as well.”
Despite the strong influence of her culture in her designs, Ms Sengstock says her label is very wearable.
“Anyone can wear my label without the pieces being specifically recognised or described as Aboriginal.”
The store, which is opening thanks to help from Pop Up Parramatta and the Lyons Club, will also stock two other Aboriginal labels and two non-indigenous labels.
Ms Sengstock hopes it will become a hub for Aboriginal fashion and design which will be competitive in the mainstream fashion realm.
The launch is on tonight from 5pm–9pm at 69 Beecroft Road, Epping and will feature entertainment, canapés and a fashion parade at 6.30pm.
For more details contact email@example.com or go to caressa.com.au.